everybody lives by selling something

"Everybody lives by selling something", so said Robert Louis Stevenson

At Barrett, we know this to be true. Whether we call ourselves a salesperson or not, if we have an idea, product, service, skill, talent, or opportunity that we can offer to another and they can benefit from, then we need to be able to sell.

Most people, whether they are a partner in professional services, the MD of a business, a tradesperson, customer service, sales, baker, not-for-profit or administration, need the ongoing custom of members, patients, supporters, sponsors or clients to make a living.

Yet many people are still confused by 'sales'. In fact, often when sales is mentioned you see people visibly recoil at the concept and some even go so far as to object to you using the term sales.

Why is this?

Because many so called 'legitimate' sales practices we experience are nothing more than manipulation and deceit, aggression and intimidation, or hard sell, pressure tactics. Whether we are conscious of it or not, most of us don't like how selling is being sold to us. And we don't blame you.

Despite the prevailing paradigms of the 20th century 'old school selling' tactics, highly successful sales people have always known the best way to sell. They know how to explore clients' needs and help them get what they want. They know that trust supersedes like. They practice a range of life skills which are present intrinsically, whether we know it or not. They are applying skills which proactively forge honest and open relationships based on trust, transparency, respect, and doing what we said we would do. This is their competitive edge.

The Sell Like A Woman project supports 21st Century Sales Mastery, for more information see the Barrett Best Practices.