Barrett Research was born out of Barrett Pty Ltd which has been creating a wide range of training programs and modules, processes, tools, questionnaires, and practical resources for sales and service people and managers since 1995.
For women to succeed in sales being confident as well as confident is critical to our success.
If you have an idea, capability, product, service or opportunity that you want to take to market you need to be able to sell – confidently .....
Read some of the thoughts, access some of the wisdom of our wonderful Sell Like A Women Survey participants.
Be inspired ....
Over 90% of all sales people follow no logical process when selling.
Don’t let that be you.
The sales management function should be the second most powerful role in a business behind the CEO.
The role has considerable power to make or break a business .....
At Barrett, we know this to be true. Whether we call ourselves a salesperson or not, if we have an idea, product, service, skill, talent, or opportunity that we can offer to another and they can benefit from, then we need to be able to sell.
The creation of selllikeawoman.com.au and the ‘Sell Like A Woman’ project has come about as a result of international research into sales, market trends, changing client expectations and the growing number of female entrepreneurs and professional women working in the sales profession in B2B sales, sales management and leadership and sales strategy roles with great success.
The Sell Like A Woman project is part of Barrett Research, a new division of Barrett which is an incubator for transformational technologies, products, concepts, ideas, online processes, resources, surveys, books, tools and research.
Whether the women who feature in this research entered the sales profession by default or by design, the stories and lessons uncovered give us a real insight into the world of working women in the front line of business and the wisdom they have acquired along the way.
We look forward to sharing these stories with you and look at how we can all contribute to raising the profile of the women, the contributions they make as well as demonstrating that the sales profession done properly is a legitimate business career for all.
Ten years ago Barrett undertook specific research into women in sales, which underpinned Sue Barrett’s ‘Sell Like A Woman’ concept. The initial 2006/07 research project aimed to understand the experiences of women in sales: their challenges, successes, experiences, and selling styles. Over 150 women in sales and sales leadership participated in the research and shared their experiences. The initial results were interesting. Here are some of the demographics findings from 10 years ago:
We invite men and women in sales and sales leadership from around the world to participate in the latest Women in Sales and Sales Leadership Research.
Now we are looking to revisit this research and see what’s changed over the last 10 years. We are also looking to expand on our research and look at the different views and experiences of men and women in sales and sales leadership.
This research has been commissioned by Barrett Consulting Group, a full service sales consultancy firm established in 1995 to help people and businesses to sell better.
Your feedback is important to helping us understand and communicate the differences, if any, between how men and women sell today, how they see themselves as salespeople, and how they see each other in the world of selling. It will also help us determine how things have changed for women over time, and whether they are still facing the same barriers to success in 2016 that they were in 2006.
Your participation in this process is voluntary, and your views and opinions to closed ended questions will only be shared in aggregate form. Some direct quotes may be used in our final report and book, but will not be linked to your name, should you choose to provide it. NB: the survey consists of 48 questions some of which are open ended and others are multiple choice or rated scales. The survey is not timed and you can take as long as you like to do it; however, we recommend that you set aside at least 20-30 minutes to complete it.
If you have any questions about this research or would like more information about the previous research or about selling in general, please contact Barrett Consulting Group on +61 03 9533 0000 or see the contact page for more details.
Thank you for participating in our survey. We look forward to providing you with the preliminary findings in a comprehensive white paper with a book in the making.