Why Your Sales Playbook Needs a 2026 Upgrade: In 30 seconds The Problem: Most sales playbooks were built for a world that no longer exists. They're linear, assume predictable buyer paths and universal cold calling success, and were designed before...

What the Hell Happened to B2B Selling in 2025?: In 30 seconds The Problem: The B2B sales terrain fundamentally shifted in 2025. Cold calling stopped working for 71% of decision-makers under 40. Over 70% of buyers now use AI to research and shortlist...

When AI Hallucinations Derail Your Sales Efforts: In 30 seconds Key Takeaways: The Problem: Salespeople relying on AI-generated intelligence without verification are creating dangerous blind spots. LLMs (Large Language Models) calculate the most statistically...

Is it Harder to Reach Younger B2B Buyers via Phone? Yes, and Here’s Why: In 30 seconds Key Takeaways: The Problem: Younger B2B buyers are ghosting phone calls during research phases. Research shows 71 per cent of decision-makers under 40 favour email and text for initial...

Join Our Webinar: Beyond the Hype – Mastering AI for Real-World Business Success: Join Our Webinar: Register Here As Barrett Consulting celebrates 30 years of pioneering change and helping people engage, communicate, collaborate, and sell better, AI represents the biggest transformation...